You searched for: "*"

The results has been filter on Catalogues containing Sensory Forum 2015: Marketing Meets Science.
ANA has found 9 results for you, in 215 ms.
Didn’t find what you were looking for? Try the Advanced Search!

Videos

Sensory semiotics

This presentation will review recent thinking on how cultural phenomena can influence sensation.Brands rely on cultural meaning for their value, so the creation and management of that meaning is critical. We know that (i) the meaning a brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Fiona McNae
June 15, 2015
×

Citation

McNae, F. (2015a, June 15). Sensory semiotics. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sensory-semiotics


Videos

The world of chocolate in 2020

By using sensorial product test techniques in qualitative, quantitative & neurological research Barry Callebaut avoids using only consumers’ reactions, but also taps into the subconscious reality. In this way, they are able to predict the world...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Karin Loobuyck
June 15, 2015
×

Citation

Loobuyck, K. (2015a, June 15). The world of chocolate in 2020. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-world-of-chocolate-in-2020


Videos

Sensory profiling and product development

R&D and Marketing teams can finally join forces to develop badass products. In this interactive presentation, and through Sephora, Red Bull, and Louis Vuitton case studies, hear how to:Identify and share consumer insights inspired by sensory...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Diana Derval
Company: DervalResearch
June 15, 2015
×

Citation

Derval, D. (2015a, June 15). Sensory profiling and product development. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/sensory-profiling-and-product-development


Videos

The sensory safari

An interactive session packed with sensory tests for you to experience first hand the impact of sensory marketing and research on consumer behavior and perception.

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Ludovic Depoortere
June 15, 2015
×

Citation

Depoortere, L. (2015a, June 15). The sensory safari. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-sensory-safari


Videos

Can your audience recognise your brand with their eyes closed?

Sixième Son is an audio branding agency exclusively dedicated to sound identity, audio branding architecture and environmental sound design. In his presentation, Laurent will demonstrate the value of integrating musical design within the brand...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Laurent Cochini
June 15, 2015
×

Citation

Cochini, L. (2015a, June 15). Can your audience recognise your brand with their eyes closed?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/can-your-audience-recognise-your-brand-with-their-eyes-closed-


Videos

Emotions and multi-sensory associations of fragrances

Over the last three decades, IFF has been researching the emotions and multi-sensory associations of fragrances. The proprietary tools we have developed make these dimensions tangible, understandable, and actionable by our creative teams.

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Arnaud Montet
June 15, 2015
×

Citation

Montet, A. (2015a, June 15). Emotions and multi-sensory associations of fragrances. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/emotions-and-multi-sensory-associations-of-fragrances


Videos

The art and science of innovation

This presentation approaches innovation as being the successful conversation between two worlds: The science and precision of the R&D world meeting the art and pragmatic world of market research in order to create the maximum marketing impact in...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Authors: Sjoerd Koornstra, Codruta Berbecaru
June 15, 2015
×

Citation

Koornstra and Berbecaru (2015a, June 15). The art and science of innovation. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/the-art-and-science-of-innovation


Videos

What does your brand smell like?

This presentation will highlight the relevance of sensory branding as a means for enhancing brand uniqueness and simultaneously adding other layers to the elements that help create brand equity.Brands are carriers of symbolic and non-symbolic...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Massimo Cealti
June 15, 2015
×

Citation

Cealti, M. (2015a, June 15). What does your brand smell like?. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/what-does-your-brand-smell-like-


Videos

Today and tomorrow

Dr. Meiselman has worked in sensory and consumer research for many decades, and has seen this field change dramatically from a focus on unbranded, unpackaged products to a wide spectrum including the product, the person consuming that product, and...

Catalogue: Sensory Forum 2015: Marketing Meets Science
Author: Herb Meiselman
June 15, 2015
×

Citation

Meiselman, H. (2015a, June 15). Today and tomorrow. ANA - ESOMAR. Retrieved April 27, 2024, from


https://ana.esomar.org/documents/today-and-tomorrow